Creating a Company Profile Video That Converts

Creating a Company Profile Video That Converts

HOUSTON – August 2017 – Because ninety percent of information transmitted to the brain is visual, relying solely on written content can often limit a message’s effectiveness. Creative visuals, especially video media, connect with clients in an engaging way and, according to, increase conversion rates by 80 percent. Not only that, enjoyment of the video increases purchase intent by 97 percent and brand association by 139 percent.

The Detering Company understands the value of a company profile video. The Houston-based building materials provider recently released their own company profile video. The video, produced by DTproductions, showcases the passion and craftsmanship that has made Detering a top building supplier in Houston for over 90 years.

Here are three tips from The Detering Company to create a video that converts.

1. Tell Your Story | This is an opportunity to highlight who you are and what you do best. By directly stating your business’ history, values, goals, services and products, you allow your audience to develop a relationship and increase brand association.

2. Go With A Pro | Investing in a quality video production service is essential to ensure your video looks professional. Video production requires the right equipment and software to properly shoot, edit and publish a video that will capture your audience’s attention.

3. Share Across Social Media | Social media is the new word-of-mouth, and it’s important to offer content that is shareable. Ninety-two percent of mobile video consumers share videos with others, which increases the range of your video’s digital touchpoint.

Carl Detering Jr., president and owner of The Detering Company, encourages other companies, regardless of industry, to create a company profile video to get their stories out there. “It’s one thing to tell people what we do, it’s another thing for them to actually see it.

Once people witness the artisan-level craftsmanship of our products and meet the people who have been doing this for 20 or 30 years, they really appreciate and value our services and products that much more,” he said. “We are excited to share our video that highlights what The Detering Company is all about, and invite people to know more about us.”

Click here to view The Detering Company’s profile video.